Automanics Media presents my automotive photography as a brand, giving it a consistent voice and feel along with branding assets to provide identification and a clear sense of purpose. A business plan was also developed in tandem with the design project to determine feasibility and evaluate materials and assets in relation to target audiences.
Website introduction page for Automanics Media.
Gallery page for Automanics Media.
Collection page for Automanics Media.
Collection, mobile layout.
Video is a skill I'm developing still in the early stages, aiming to bring sound and motion to my photographic style. There's much to learn, but this initial render provides me a baseline for what to improve on while also showing me what I'm already capable of respective to my prior camera work.
Branding elements primarily include a prominent logo and color scheme. The aim here is a consistent brand feel and a name attached to it that contains fun elements while retaining a professional feel.
The brainstorming journey for the brand's name and mark largely centered around defining the tone and feel of what I'd like to create. I analyzed my own work extensively, discovering angles and a playful, experimental edge present across many of my photos, intention flirting with spontaneity.
A text-only stream of consciousness centered around naming the brand and what it could do.
Initial brainstorming sheet for Automanics Media.
The first draft of Automanics Media "AM," the script attempting to convey a handwritten feel.
An earlier logotype concept, flirting with connected shapes.
A later logotype concept, introducing the signature "coupe roof" element, an exaggerated line based off my car at the time, a 2013 Scion tC (see rear quarter glass).
